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Amul Franchise Opportunity

Amul Franchise Opportunity And Its Cost In India

In this article, we will explore the Amul Franchise Opportunity And Its Cost In India.

Amul Parlours are exclusive Amul outlets that store and sell the entire range of Amul products.

The franchise option is the best way to enter into the business with a safe, secure, and learning-experienced company.

Amul’s major target areas 

The outlets are spread over 100 to 400 Sq Ft in markets, premier educational institutes, hospitals, railway stations, bus stations, Municipal Corporation gardens, etc. where there are high footfalls.

The franchisee will have a prebuilt shop/space in a good location either owned or rented. 

Amul Franchise establishment cost 

The franchisee is expected to bear the entire cost viz. interiors and equipment (property cost is not included in this estimate) of setting up the store which is expected to be in the range of Rs. 3.00 lacs to Rs. 6.00 lacs depending upon the format.

Amul no need any money from you. You will spend this money on doing up the interior works of your shop through your contractors and buying equipment for your shop from various suppliers.

Amul wholesale dealers (WD) will supply stocks at the parlor and the franchisee will avail retail margin. 

1. Amul Preferred Outlet/Amul Railway Parlour/Amul Kiosk

(Smallest Format)

Prebuilt Shop Reqd

100 – 150 SQFT.

Investment / Expenses by the Amul franchisee

Rs 3.00 lacs (approx).  Break up = Refundable Branding Fee – Rs.50,000 / Renovation – Rs 100,000 (approx.) / Equipments (Deep Freezer, Double Door Visicooler, Milk Cooler, Pizza Oven, Chocolate Visi coolers, Fryer, Mixer Grinder, etc.) – Rs 125,000 (approx.) plus incidental cost.

Avg. Returns on MRP- Pouch Milk (subject availability in your area) – 2.5%, Milk Products – 9%, Ice Cream – 20% of Sales Turnover.

2. Amul Ice-Cream Scooping Parlour

Prebuilt Shop Reqd

300 SQFT

Investment / Expenses by the Amul franchisee

Rs 6.00 lacs (approx.) Break up = Refundable  Branding Fee – Rs 50,000 Renovation – Rs 4,00,000 (approx.)  Equipment – Rs 1,50,000 (approx.) plus incidental cost.

All Visi coolers, Milk coolers, and Deep Freezers must be Amul Branded to avail of the equipment purchase support amount.

Avg. Returns on MRP- Pouch Milk (subject to availability in your area) 

About 50% off recipe-based ice cream scoops/sundaes/floats/shakes / baked pizzas/sandwiches/cheese slice burgers/garlic bread / hot chocolate drinks (Amul Pro).

Amul has a Happy Treats range of Frozen dairy-based and potato-based snacks. If these items are sold on a fry-and-serve basis it will fetch about a 50% margin.

For pre-packed ice creams, the margin would be 20% approx.

These ice cream parlors will also sell other Amul products where the margins will be to the tune of 9% of MRP.

Amul franchise key points

1. Amul Parlour franchisees are not permitted to sell any Non–amul products from the outlet. Retail margins on Amul products will vary from product to product.

2. The working capital requirement would be extra depending upon sales volume. 

3. Franchisees will have to pay Wholesale Distributors (WD) in advance for their stocks.

4. Salesmen will visit parlors to take orders. Alternatively, franchisees may use the AmulCart mobile app for the placement of orders for WDs on the concerned WDs.

5. Expected monthly sales turnover will vary from place to place depending on the location of the parlor. It may be in the range of Rs. 3 lac to Rs 6 lac per month.

6. Anyone with a very small capital base and good business acumen can become our franchisee. It requires very little investment and working capital.

7. The franchisee need not pay any royalty or share any revenue with Amul. 

8. Franchisees need not pay any Registration fee either.


The company also provides additional retail margins (subject to the purity of the outlet), exclusive consumer offers, store inauguration supports, equipment purchase supports, free external branding/signage, etc.

Equipment purchase support is extended for the following equipment

1. Deep freezers (for storing ice creams)

2. Visicoolers (for storing and displaying other milk products)

3. Milk coolers (for storing pouch milk)

4. Fryer (for frying Amul branded Dairy and Potato snacks)

5. OTG (for baking Pizza)

How to apply for Amul Milk Booth?

Location with the complete shop address, phone number, and photographs (close view and far view) / videos of the site/shop, for setting up Amul parlors / Amul Milk Booth, to refer you to our concerned Branch Manager.

Essential documents needed before commencing business

Franchisees will need to have the following statutory documents before starting an Amul Parlour:

1.    FSSAI Registration

2.    Shop address proof

3.    PAN

4.    Bank Account (For direct transfer of extra margins)

Why Amul Franchise?

Amul is the market leader in the milk segment and the company has a strong market reputation and India’s strong presence that can be a value-added advantage in working with Amul.

The company has a solid customer base and brand positioning that can help you grow your business and protect your investment.

One of the best business opportunities to enter into the business and grow your business size.