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Firstcry Franchise Opportunity And Its Cost

Firstcry Franchise Opportunity And Its Cost

Here we are sharing the Firstcry franchise opportunity and its cost and we have covered very deeply about this business opportunity. 

Firstcry is an Indian startup focused on kinds of lifestyles and the company has shown extraordinary growth. 

You can start your entrepreneurial journey with Firstcry and learn and set up your business.

A recession-free opportunity, zero franchise fee, and growth rate are very high.

Firstcry India 

Firstcry is an Indian e-commerce company founded in 2010.

The company is headquartered in Pune, Maharashtra, India. 

The company targets baby products retailing and has 380 stores across India in 2020. 

Firstcry is a subsidiary company of Mahindra Internet commerce Pvt Ltd and Edubee solution Pvt. ltd.  

Firstcry is India’s largest online store for newborns, babies, and kinds of products. 

MILESTONES

BabyHug – Mr. Bachchan – Mahindra Venture – Ali Baba – Softbank – Pre-School

Product Offering- Newborn to 6 years including Moms & Maternity

Category- 12 + categories

MultiBrand / Multi Category (MBO)

Firstcry Franchise Opportunity Cost

AREA: Tier 1 & 2:- 2000 Sq. Ft. AND Tier 3,4 & 5:- 1500 Sq. Ft. ( Minimum)

Initial stock purchase – Rs3000/ Sq Ft

Store Interior @ Rs 1400/Sqft

100,000/- + GST (Software / POS 70K + Architect / Design Cost 30K)

Miscellaneous: 2 Lacs (Transportation/Computer/CCTV/Printer/UPS/LCD)

Margin- Avg Gross Margin 35 % – 37%

Average Payable GST – 8%

Firstcry Requirement 

Tier 1 & 2 Cities:

  • Minimum 2000 Sq. Ft. carpet area of a Retail Space depending on the City/Locality/Potential. (Leased/Owned)
  • Total Minimum Investment of INR 85 – 90 Lac. Appx. (For 2000 Sq. Ft. including Interiors & Stock Value)

 Tier 3, 4 & 5 Cities:

  • Minimum 1500 Sq. Ft. carpet area of a Retail Space depending on the City/Locality/Potential. (Leased/Owned)
  • Total Minimum Investment of INR 55 – 60 Lac. Appx. (For 1500 Sq. Ft. including Interiors & Stock Value) 

Firstcry Key Franchise Facts:

  • ZERO Franchise Fee / ZERO Revenue Sharing / ZERO Monthly Royalty
  • Appx. Investment in Interiors @ Rs.1400 / Sq. Ft. (On Actuals)
  • Minimum Initial Stock Value: Rs.60L  in Tier 1 & 2 cities AND Rs.40L in Tier 3,4 & 5 cities.
  • Miscellaneous Expenses – 2 Lac (First Stock Transportation, Architect Fee & P.O.S)
  • Cash & Carry Format (Outright Purchase)
  • Franchise Owned / Franchise Operated
  • Average Gross Margin of 35% – 37% on Net Sales
  • Expected R.O.I of 30%-36% Per Annum

Firstcry Store Opening Process

Step1. Location Finalisation

Step2. The signing of the LOI along with a Token of Rs.1,18,000/-

Step3. Auto CAD / Floor Drawing from Franchisee’s side.

Step4. Required Documents from the Franchisee.

Step5. Franchise Agreement.

Step6. Complete the Interior design docket by the company within 10 days.

Step7. Interior Work Started.

Step8. In the meantime shall finalize the Stock Planning, Dispatch,

Marketing Plan, HR solution, etc).

Step9. Stock Payment within 30 Days prior to Opening.

Step10. Store Launch.

Brand support for the franchisee

  • Staff Training Support
  • Store Marketing promotion to both online & offline customers
  • Dedicated resources for smooth store operations
  • Strong presence all across the country
  • Swift Logistics to every corner of the country
  • IT Support 7 days a week
  • High awareness across the Target group through Hospital driven activity.

Company target offline and online with its unique product range.

Future Planning

Build dominance over the industry through

  • Extensive depth in all merchandise categories
  • Consistent Product availability
  • Signature customer experience
  • Latest modernized Technology
  • Super efficient in the supply chain

Possible presence in International markets in the Middle East and Southeast Asia over time

Key Points

  • Recession-free industry, high repeat rates, high loyalty rates
  • the massive lifetime value of customers (with an average of 2 kids, the customers will shop for 8-9 years at least)
  • The large and highly fragmented Indian market provides huge
  • potential for baby & kids players
  • Market leader in the kids & baby product industry
  • 2.5x bigger than the next largest retailer
  • The highest product range in the segment with all the top brands
  • The tremendous growth in the last 9 years
  • Strong Private Label Brands – Baby Hug, Cute Walk & Fab & Funky

Why Franchise With Firstcry?

Firstcry is a unique startup by the Mahindra group and the company’s target niche is newborns.

The company is increasing its presence and building brand value.

The company offers a wide range of products that are mostly related to children up to 12 years old. 

Firstcry App is the one-stop solution for baby, kids & maternity products shopping and access-pass to expert-validated advice & tips on pregnancy.

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