In this article, I am going to explain in detail the role of e-commerce in the growth of business in India and how e-commerce wiring Indian small businesses.
E-commerce is known as internet commerce or electronic commerce functions to buy and sell products or services, transfer payments, and transfer data to execute these transactions.
E-commerce has much-boosted sales and shifted sales to new heights and contributed to gross domestic product.
COVID-19 pandemic has given a new height to e-commerce and these companies worked and served in the best possible during the lockdown.
E-commerce has been popularized by selling the smallest products, a variety of products, fast delivery, cash-on-delivery service, and many more.
Amazon is managing and coordinating over a million independent businesses selling in its store globally and continuously growing with Amazon.
During the COVID-19 pandemic firms struggled for survival but in the US with Amazon small and medium business sellers that achieved $1 million in sales grew by more than 20% and more than 3,700 crossed $1 million in sales volume for the first time.
Small and medium businesses have created an estimated 1.1 million jobs because of Amazon.com’s stores in the US.
Role Of E-commerce In the Growth Of Business In India
Now you will learn in detail the role of e-commerce in the growth of business in India and these giant wiring the Indian small businesses.
Creating an all-India presence and acceptance for Rajasthani handicrafts, amazon’s small business empowerment team assisting Rajasthan to highlight it on the national stage, and a large number of Rajasthani entrepreneurs engaged with Amazon to sell their products through the Amazon e-marketplace.
Ecommerce has dramatically changed the customer buying process and created time-saving, money-saving, comparative, Hassle-free shopping.
Amazon’s team engages these entrepreneurs through contentious engagement, submission, seminars, email, and online meetings to encourage them to put their best.
1) Amazon digital Kendra
Amazon has recently launched its first Digital Kendra in India Surat, Gujarat to accelerate Indian businesses with e-commerce.
Amazon digital Kendra is an initiative from Amazon to empower small firms and making more efficient and quick in handling global customers.
This center will help micro small and medium firms the opportunity to learn about the benefits of e-commerce so that entrepreneurs will be wise enough to tap the global customers online.
2) Amazon Smbhav
Amazon Smbhav initiative to bring small business owners, startups, developers, and innovators on a single platform to discuss digital India’s growth opportunities and empower small and medium enterprises to grow their businesses digitally.
Amazon Smbhav is a commitment to working together and unlocking the endless digital technology opportunities and financial support for small firms to grow.
Amazon plays a key role in the development of small business owners and cultivating their skills and increasing curiosity to adapt to new things and keep performing innovation and development.
3) Amazon women seller program (Amazon Saheli)
Amazon Saheli is the dedicated and targeted program to empower the women entrepreneurs in India through the online storefront and the Saheli store features traditionally and innovatively handcrafted office products, shoes & handbags, clothing and accessories, jewelry, home & kitchen, luggage & bags, and home decor artifacts locally created by women entrepreneurs across the country.
Amazon helps women entrepreneurs
Subsidize referral fees
Increased customer visibility
Account management support
Increased customer visibility
Imaging and cataloging support
Amazon’s team engages these entrepreneurs through continuous engagement, submission, seminars, and online meetings to encourage the women entrepreneurs to put their best and make themselves self-dependent.
Local Shop Owner’s Business Empowerment
50,000 + offline retailers, entrepreneurs, and neighborhood stores are now in local shops on Amazon, and shop owners and increasing their business volume by around 30% as per the market research.
4) Amazon For Green Movement India
Amazon is a global giant in e-commerce and seller attached worldwide and the company’s small initiative can create a big difference in society and living styles.
Encouraging and motivating Amazon by selling organic and eco-friendly products and assisting small entrepreneurs to sell their eco-friendly products.
Amazon’s approach to sustainable development and innovation and more focused to make the planet healthy and pollution free.
Amazon green movement will help a lot to think about eco-friendly innovation and engineering
5) Flipkart Samarth
Flipkart Samarth’s initiative transports and facilitates special services to NGOs, government bodies, rural women, social enterprises, weavers, and artisans, specially-abled in their e-commerce operation with Flipkart.
Flipkart Samarth initiative assists these entrepreneurs with special support in their registration process.
Account manager support helps these businesses for free for six months.
Warehousing supports these businesses in the storage of their products.
The minimum cost of doing business with businesses can create a chain of small businesses.
Minimum document required to do business like 3 documents and one product to start to sell.
Sales events every month to explore the opportunities and engagement.
Approachability will help business owners to interact with Flipkart leaders to ask their queries and keep growing their business.
6) Flipkart signed an MOU with Gujarat state handloom and handicrafts development corporation to enhance the growth of Gujarat’s handloom and handicrafts product sales.
Flipkart is also more focused on boosting the participation of women entrepreneurs in the e-commerce business.
COVID-19 pandemic has made several changes in human life and the world has become so panicky and staying at home and controlling their desire but in this difficult time, Amazon helped a lot the consumers as well as the small seller by giving them a platform to sell their products.
Small businesses have shown interesting growth during the lockdown and maximized their business turnover and global reach.
Amazon has given a unique platform to small businesses to sell their products throughout the world and build their personal brand around the globe.
Amazon’s contribution to the development of state-level handicrafts and art at the national level and internationally is undoubtedly great.
Flipkart Samarth’s initiative will boost the micro-business performance and contribution of these businesses to the growth of India.
Amazon Saheli’s initiative will cultivate the skills and confidence of Indian women entrepreneurs.